First let’s look at the practice of selling gift cards to end users through others. This secondary utility approach tends to ‘mismatch’ recipients to gift cards they really don’t want, thereby creating a secondary marketplace where gift card exchange is more lucrative than gift cards sold by America’s small retailers. Taking nothing away from this practice, because it’s a great way for retailers across multiple channels to aggregate ‘consumers’ into their fold, but the end goal is to make ‘customers’ not just consumers.
The build up of gift cards’ entry into the marketplace (many years ago) highlighted incentivization, bundling, and other tactics as key opportunities for this game-changing product, but just as small retailers get the short end of the gift card stick, such options are equally neglected...to the detriment of an entire industry and more vibrant economy. Through a carefully crafted proprietary approach, CardsCashRewards.com is poised to reshape the marketplace with its more advanced ‘Gift Cards 2.0’ approach. This stratagem majors primary utility gift card users, and, where most say they cannot dictate customer behavior, I beg to differ.
For a preview, check out this podcast interview I did recently with Enterprise Radio. Host Eric Dye insightfully inquired into the best way to gift cards according to my vision for small retailers, brands, and startups. If you’re looking for more insights into Gift Cards 2.0 from a marketer’s perspective, then this podcast interview is worth the listen. You should also subscribe to our newsletter to stay in the loop about news, events, and breakthroughs in the gift card space.
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